If you haven’t heard of NewsWatch TV, you might be behind on a growing trend. Especially if you have a business and want to reach a mass audience. Travel, health, consumer, technology, and entertainment news are all topics that are covered on weekly episodes of NewsWatch TV Reviews.
Hosted by Andrew Tropeano, these episodes are aired on the ION Network as well as bi-monthly episodes on AMC Network and feature special reports from Eric Forrest, Susan Bridges, and Amanda Forstrom. Companies such as Salesforce have utilized NewsWatch’s platform and reached that mass audience with great success.
After production began in 1990, covering more than 10,000 stories has landed NewsWatch TV as a popular source for many with over 1,000 episodes. These stories include a variety of subjects from finance and medical breakthroughs to automotive and celebrities. And as far as celebrities go, the show has hosted hundreds of stars including Will Smith, Bradley Cooper, and Denzel Washington. The list goes on.
Located in Washington DC, NewsWatch has become one of the most successful independent news shows on TV after reaching more than 700 million people over the past 25 years. Each episode of NewsWatch is now estimated to reach a total of more than 96 million households in the nation. So when the company known as Salesforce decided to utilize this platform, there wouldn’t seem to be any question on whether it was a good idea.
Based out of San Francisco, the cloud computing company of Salesforce is centered on the idea of selling Software as a Service, also known as SAAS. Their target market is businesses across the globe. And for these businesses, Salesforce is proud to offer their product known as Heroku. Being a part of Salesforce, Heroku helps businesses who need to create an app and does so with ease and efficiency.
Creating the app is done through their software and it allows companies to build, deploy and scale their apps easily and quickly as well as managing any app written in open language sources and frameworks.
In a nutshell, Heroku makes it simple for any business to build a top notch app with outstanding customer experience and it all runs in the cloud. The importance of this is that it makes the app capable of addressing millions of users across the world with a click of the button. This type of technology from Heroku can be used by any company regardless of its category, size, or even the company’s age.
If a business is using Heroku while seeing an accelerating increase in traffic to its website, Heroku would add servers to handle that amount of traffic. After the traffic slows down, the number of servers will accordingly drop back down to normal. One of the great things about using Heroku is that the user only pays for the servers they use.
We are moving into a world where software is no longer developed on a green and black screen. Heroku reflects this as now software is built by teams of developers. There can be so many road blocks while developing new software. With Heroku, developers no longer have to worry about the infrastructure needed to have their apps reach across the world.
Just talking about how Heroku works can sound a little confusing and could possibly turn away future customers if they didn’t comprehend what was being offered. That’s why Salesforce decided to hire NewsWatch. Heroku needed to be explained to businesses and professionals in a way that would capture attention at the same time as reaching a broad audience. This was accomplished through interviews when NewsWatch went to San Francisco to film on-sight with key personnel of the Heroku team.
All of the footage was then compacted into a three-minute promotional segment and aired on the NewsWatch TV show, the DirecTV News Cluster, and on NewsWatch’s online channels. The segment featured not only interviews, but footage of the developers working as well. The promotional video would reach over 20 million households from DirecTV’s network in addition to NewsWatch’s audience of 96 million.
“The producers and onsite team from NewsWatch television show were exceptional partners in showcasing our brand”, says Vice President of Salesforece, Jason McClelland, “They were incredibly professional, content knowledgeable, and respectful in telling our story. It was a terrific experience from beginning through to finished product.” The Heroku promotional video on NewsWatch resulted in over 4,900 user leads to the Salesforce website.
With results like that of Salesforce with Heroku, it’s hard to believe that NewsWatch has been nothing but beneficial. A platform of this size and capability can create the potential for anybody to succeed. Many other companies and startups have also seen much success from the NewsWatch network. For Salesforce and Heroku, the campaign video was not only successful, but integral in its marketing and PR efforts.
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